People travel for different reasons and we often keep it a secret why we pursue travel to remote destinations, though, could the next wave of post-Covid-19 travelers think differently?
Authenticity
Millennial travelers are not looking for the fancy experience of large-scale accommodation and pre-packaged experiences. They want to meet with original residents of the space and learn how they live, eat, share, connect and make money.
Young travelers are not looking for fancy, they are looking for real.
Transparency
Who likes to get ripped off of their money under whatever name? Nobody. Having transparent pricing and handling transactions while receiving services with the least friction is necessary for completing a premium.
Buying a one-time all-inclusive package and being empowered to make cashless payments for add-on services and even supermarket purchases could transform the tourist experience in Egypt
Community
Would you prefer to enjoy solo travel or to stay with like-minded individuals where your privacy and differences are to be not just respected but also appreciated?
Everyone’s life experience is a key that can unlock someone else’s challenge or search for a solution or ideal community gatherings, group activities is a necessary ingredients for modern travelers
Transformation
All the above factors combined make the investment of one’s hard-earned income not just a way of disconnecting and trying something different. Though, it’s absolutely about connecting and transforming oneself through guided travel experiences.
Ask Lyla is designed with these needs in mind and we could not give priority to the technology over the actual community experience, hence, we started the development of Al-Basateen compound in Dahab to build this in-depth experience first as we further integrate the learnings with the technology experience.
You can now enjoy a taste of this designed experience by booking a stay at Al-Basateen in Dahab and hearing what people say about their experience.



